The Curiosity Lab is an independent strategy and creative team from Hamburg.
AUDI Q3 global launch
We cut the noise, skip the bureaucracy, and put our energy where it matters: into strategies that are sharp and ideas that stick.
Our mission?
To win hearts and minds at every touchpoint.
With stories that spread. With ideas that turn businesses into brands.
That’s how success stories are born.
Let’s write yours together.
Traditional structures are outdated.
Digital media demands new thinking.
But one thing remains:
A strong idea that connects emotionally is still the benchmark.
That’s our passion: storytelling that moves people.
Because every product, every service, every brand needs a story worth telling.
Our mission: to engage your audience at every touchpoint.
ith ideas that stay in mind and stories that spread.
Brillux – Employer Branding Campaign
After 12 years of working together, Brillux asked us a big question: “How do we show who we are as an employer?”
The brief was to create an employer branding campaign that feels just as strong as Brillux’ product communication – and is genuinely owned by both HR and marketing. We started with our own creative route and then sharpened it in a close, trust-based process with the internal team. As the creative lead and director, we oversaw everything from the first concept to the final masters: a longer employer branding film plus a full toolbox of targeted media assets in motion and stills. The project is a milestone in our long relationship with Brillux – and a signal to the talent market that the brand is serious about its people.
Volkswagen Tiguan Relaunch
How do you relaunch a bestseller – right where it’s built, in front of the people who make it?
Volkswagen completely reworked one of its absolute top sellers, the Tiguan – new design, new features, new chapter. And they wanted to reveal it at home: in the Wolfsburg plant, in front of thousands of employees, the world’s media and a global community that’s deeply attached to this car. We were invited to pitch the creative idea for this premiere and won. Our concept put heritage, pride and emotion at the centre of the show, turning a product update into a real moment for the brand and its people. In the end, the reveal felt less like a launch – and more like a celebration.
We’re not an agency.
No layers. No overhead. No noise.
Just sharp minds.
Direct partners.
And ideas that move your brand forward.
You have the brand, the service, the product — or the job.
We know the stories and images it takes to inspire the right people, and the channels where they can be found.
Together with you, we create campaigns: writing storylines, shaping narratives, and finding the right faces and visuals. Whether it’s a single post or a full employer branding campaign — we go all in for maximum impact and outstanding creativity.
Lean and efficient, without ever losing sight of the bigger picture.
The Queens Gambit
How do you explain a car feature in a few seconds, without a single word – and still make people smile?
For the global launch of the new VW Golf, we were asked to create a series of social media films that each spotlight one specific feature in the most charming, wordless way possible. The challenge: make every idea instantly understandable across markets, scalable to different film lengths – and genuinely funny. That’s not something you can just brief into an algorithm. Good humour lives in social context, role expectations and the joy of surprising people. We developed a wide range of concepts, three of which went into production, and took on both creative direction and directing on set. Working with Volkswagen is always special – it’s a brand people feel, not just drive.
Jochen Schweizer – Ice Palace
How do you sell an experience that’s hidden 30 metres under the snow, inside a glacier?
Jochen Schweizer offers something truly one of a kind in the Alps: a natural ice palace, carved into the heart of a glacier at over 3,200 metres above sea level. We spent two days on location to capture this world for a TV commercial – including scenes in a glacier lake at –3°C. Our job was to translate that sense of awe, silence and adrenaline into moving images, taking on both directing and director of photography. The result is a spot that feels less like advertising and more like an invitation into another world.
Mobilcom debitel
When everyone else is shouting “more data, less money”, debitel talks about real life.
Mobile plans and devices are usually sold with flashy tech shots and endless price claims – and most of it is forgotten the second the spot ends. debitel wanted to connect differently. We were brought in to direct a campaign that leans into humour and emotion instead of hard sell: no algorithms, just talented actors and lovingly crafted everyday situations, pushed one notch over the top. The result feels like small stories you recognise from your own life – and that’s exactly why they stay with you.
CASIO – Master of G
If you want to prove a watch is tough, don’t put it on a desk. Put it on someone who jumps out of helicopters.
CASIO G-Shock is a legend when it comes to rugged timepieces. Their Master of G series is trusted by rescue pilots, special forces and other “tough guys” who work where things really get dangerous. For us, they are the real influencers – not people posting from the sofa. We were responsible for both directing and visual direction across this and other G-Shock projects. Thanks, Casio, for letting us get that close to the action.
The all-new AUDI Q5 Sportback
How do you show the new Audi Q5 at its best? You let it run free in the mountains.
For the global Audi Q5 marketing assets, we were asked to stage the car in a way that feels both typically Audi – elegant, precise – and unmistakably sporty. We brought the mountain landscape of Slovenia into play, creating an energetic backdrop for the Q5’s design lines and key features. The visuals struck a chord with Audi and with the global car community alike. We handled both cinematography and direction for this project and a sister production for the Q5 sedan. Thanks for the trust, Audi.
The Curiosity Lab was founded by Lutz Hattenhauer.
His network brings the right people to the right job.
Always experts. Always on point.
An agile crew of specialists with different but complementary skills: strategists, creatives, filmmakers, photographers, producers, ai-specialists – and more.
We are The Curiosity Lab.
And we are curious.
About what has been. About what is.
But above all, about the sound of what’s next.
Inken Hattenhauer runs the Lab as its organised mastermind – and she’s your first point of contact for everything. With a background in marketing and business, she speaks both client and creative fluently and makes sure ideas, budgets and timelines all pull in the same direction.
